Ask an Expert: Why Your Social Strategy Matters

Mindless scrolling, posting and ghosting, trying to speak to everyone and lack of consistency are just some examples that can affect the success of your social media strategy, not to mention having 10,000 followers as your goal. When it comes to Instagram, there are endless opportunities to reach your ideal audience and create organic and loyal connections (with as little as a few hundred followers). It all starts with a clear strategy.

In this session, Nat and Ang will breakdown three strategies to help your brand & business stand out on Instagram.

Step one will focus on how to introduce yourself to your audience. And it all starts with your Instagram bio. Ask yourself, when was the last time you updated your bio? The seasons of our business change so our bio should reflect that. Our experts will be diving in to quick techniques to create a bio that connects, resonates and focuses on the ideal clients and customers you hope to serve.

Step two will touch on your business message strategy and imagery. Gone are the days when you can get by with just posting a beautiful image. Users of the platform are looking for more than a pretty photo or cute picture of your dog. our experts will discuss some of our proven strategies for creating captions and accompanying images.

Lastly, they will touch base on the importance of video as part of your social strategy, with a focus on getting started with Instagram Reels as well as the there video features that may best suit you and your audience.

By the end of this session, you will have tangible strategies that you can begin to implement right away, and will feel enthusiastic and excited to be social on social media.

About our Speakers

Nat Caron – Brand Photographer

Nat started her career in Photography June of 1999, and has been running her photography business and studio since September 2002. After 10 years of solely working in the wedding and portrait industry, she began to work more and more with commercial clients…in hopes of getting her weekends, and truthfully, her life back.

After her 3rd son was born in December of 2015 she knew Weddings and portraits would have to take a back seat to her new passion of commercial and business clients. It was a tough decision, because Nat loves Love! And those wedding couples became very special to her. But she truly loved seeing businesses grow. A business growing meant also watching those individuals grow in their life. It TRULY changed peoples lives as she saw them embrace pride and joy. They learned that they had control of their time and life. And lastly, their wealth grew. Which meant watching them give back to their community. It was beautiful to watch this cycle. And knowing she could help more people by helping them with Social Media Workshops, teaching photography, and how to grow their audience and clientele, she also knew being a part of an online community and podcast meant spreading that education even farther.

Follow along @natcaronphoto

Angela Swann-Doyon – Social & Photography Stylist

Ang’s start in business began like many others… First, a twenty-five cent lemonade stand and eventually upgrading to handmade bracelets for a dollar. At one point, there were homemade cakes for sale, but ‘Angie Baby Cakes’ never quite took off (and it made one big mess in her kitchen). But one thing was clear, Ang had a keen business sense, a creative marketing talent and passion for people. With over 13 years of combined marketing, social media and event & wedding planning experience, she realized that she could merge her marketing talents with her creative eye for style and design a business that helps others with their visual marketing strategy.

Many of her earliest childhood photos show her rocking a microphone, so it was only fitting that she now be co-host of the five-star rated podcast, Instagram for Business with The Social Focus.

In her spare time, she loves to travel, sip good wine, watch old Oscar acceptance speeches and spend time with her beautiful son and husband.

Follow along @angela.s.doyon

The Social Focus:

Five-Star Rated Podcast Co-Hosts, The Social Focus, Business Cheerleaders, Brand Strategists and Educators in business growth. Creators of the online course, Instagram for Business with The Social Focus, Instagram for Realtors and a new course offering coming Spring 2022. Nat & Ang have blended their visual creative expertise to help businesses receive marketing collateral to sell their products and services through their custom styled stock photography sessions. They are committed to helping small to medium sized business owners flourish and increase their sales with zero gimmicks and no nonsense. Building authentic and real connections!