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Maximizing Your Online Advertising & Digital Marketing Budget

February 8, 2022 @ 2:30 pm - 4:00 pm

Maximizing your online advertising and digital marketing budget: Online webinar
Maximizing Your Online Advertising & Digital Marketing Budget including Sign Language interpreters

You don’t need a big budget to get noticed on the web – you just need creativity! Savvy businesses are using bootstrap digital marketing techniques to amplify your message online. In this hands-on workshop, you’ll learn the tricks and tools needed to market your business effectively on a shoestring budget.

You’ll learn:

  • How to create a basic online marketing strategy and measurement plan that fits for your business size and goals
  • Why email marketing can be a powerful and cost-effective way to grow your business
  • How to get people to sign up for an email list while following best practices and the Canadian Anti-Spam Legislation (CASL)
  • How to take advantage of influencer marketing, affiliate marketing and other ways to generate word-of-mouth
  • How to advertise cost-effectively through Google ads, Facebook ads and other ad networks
  • What free or low-cost graphic design tools to use to create eye-catching online ads

This is an entry-level, beginner-friendly workshop for small business owners who are new to digital marketing.

This workshop is a free online webinar for small businesses in Ontario. Participate online for free, using your preferred device (laptop, smartphone or tablet). All you need is a fast internet connection and free webinar software. Download details will be provided after registration.

*Sign Language interpreters are provided for this workshop*

Webinars will be recorded and available to all registrants.

Everyone who registers for this workshop will be entered into a draw to win a free eBook copy of See You on the Internet: Building Your Small Business with Digital Marketing. The winners will be chosen at random and announced during the workshop, and you have to be in attendance to claim your prize.