Petawawa: Facebook and Instagram Advertising on a Small Budget

This workshop is a free IN-PERSON event for small businesses in the Upper Ottawa Valley.

Whether you have $5, $50, or $100 a month to spend on Facebook and Instagram advertising, you can still reach your target customers and clients. Discover some creative ways to do so in this fast-paced, intermediate-level workshop.

You’ll learn:

• The options for advertising on Facebook and Instagram
• How the Facebook and Instagram algorithms work, so your content can cut through and be seen, even without spending money
• How to decide when to boost a post, and how much to spend
• How to target your ads to your ideal customer or client based on demographics, geographic area, and more
• How to create successful written copy and imagery for Facebook and Instagram ads

Laptop computers aren’t absolutely necessary for this class, but we recommend bringing a laptop to follow along.

If you are experiencing symptoms of COVID-19, or have been in close contact with someone who is positive for COVID-19, please do not attend this workshop.