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Digital Main Street Webinar Series

July 2022

Crafting Content for Social Media

July 7 @ 7:00 pm - 8:30 pm

Crafting Content for Social MediaIt can be tough to keep up with social media content creation, but if you create and repurpose your content smartly, you can stay ahead of the curve. Discover how in this beginner-level workshop, where you’ll learn the tricks of how to efficiently craft and plan what you’ll share on social media.You’ll learn: How to create a month’s worth of posts for social media in one sittingTactics and ideas for repurposing content, so creating content doesn’t…

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How to Launch an E-Commerce Site That Grows With You

July 12 @ 7:00 pm - 8:30 pm

How to Launch an E-Commerce Site That Grows With YouThere’s so much to consider when creating a successful e-commerce website. In this beginner level workshop, you’ll pick up pro tips for selecting the right online sales platform for your business, designing the site so it appeals to your target audience (and people searching for you), safely collecting customer information, and much more.You’ll learn: Options for setting up e-commerce websites, including Shopify, Squarespace, Square, and WordPress with WooCommerceThe essential components for…

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Digital Tools, Software, and Apps to Efficiently Manage Your Small Business

July 20 @ 7:00 pm - 8:30 pm

Digital Tools, Software, and Apps to Efficiently Manage Your Small BusinessFrom accounting to scheduling, file sharing to project management, there are digital tools to help with every aspect of running a small business. Knowing which ones are right for you can be a challenge though. This beginner-level workshop will help you learn what’s out there to help you manage with efficiency and ease.You’ll learn: What the most efficient, cost-effective apps are available for:Bookkeeping, invoicing, accounting Productivity and time managementProject ManagementCommunicationsClient…

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Grow Your Small Business on Instagram

July 21 @ 7:00 pm - 8:30 pm

Grow Your Small Business on InstagramThis intermediate-level workshop is for those that have already dipped their toes into the world of Instagram and are looking to grow on the platform. We’ll explore different ways small businesses are strategically building a following on Instagram and generating sales from their efforts. You’ll walk away from this workshop with a long list of ideas you can use right away.You’ll learn: All the different sections of Instagram, and how to use each (Grid, Reels,…

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August 2022

Facebook and Instagram Advertising on a Small Budget

August 4 @ 7:00 pm - 8:30 pm

Facebook and Instagram Advertising on a Small BudgetWhether you have $5, $50, or $100 a month to spend on Facebook and Instagram advertising, you can still reach your target customers and clients. Discover some creative ways to do so in this fast paced, intermediate-level webinar.You’ll learn: The options for advertising on Facebook and Instagram How the Facebook and Instagram algorithms work, so your content can cut through and be seen, even without spending moneyHow to decide when to boost a…

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Google Ads for Small Business

August 10 @ 6:00 pm - 7:30 pm

Google Ads for Small BusinessSearch Engine Marketing can be a great way to ensure your business comes up in Google when your ideal customer is searching for you. Setting up Google Ads properly can be challenging though. This beginner-level workshop will walk you through the things you need to know so you can succeed with pay-per-click Google Ads, even on a small budget.You’ll learn: What Search Engine Marketing is and how it works, including an overview of the pay-per-click system…

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TikTok for Small Business

August 17 @ 7:00 pm - 8:30 pm

TikTok for Small BusinessTikTok has taken the social media world by storm. Sure, the video sharing platform is full of funny pet videos and the latest dance trends, but it can also be a great place to engage with your customers or clients. This beginner-level workshop will cover the fundamentals of TikTok and how you can use it to build a following for your small business.You’ll learn: How TikTok worksThe key differences between a personal account and a business account,…

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SEO: How to Drive More Traffic To Your Website

August 25 @ 10:00 am - 11:30 am

SEO: How to Drive More Traffic To Your WebsiteIs your website showing up in a Google search when your ideal customer is looking for you? In this beginner-level workshop, you’ll learn tips and tricks for having your business appear more prominently in search results, all without costing you money. You’ll learn: What Search Engine Optimization (SEO) is and how Google and other search engines workThe different areas of a Google search engine result page and ways you can have your…

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Crafting Content for Social Media

August 30 @ 10:00 am - 11:30 am

Crafting Content for Social MediaIt can be tough to keep up with social media content creation, but if you create and repurpose your content smartly, you can stay ahead of the curve. Discover how in this beginner-level workshop, where you’ll learn the tricks of how to efficiently craft and plan what you’ll share on social media.You’ll learn: How to create a month’s worth of posts for social media in one sittingTactics and ideas for repurposing content, so creating content doesn’t…

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