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Digital Main Street Webinar Series

January 2022

Google Analytics for Small Business

January 25 @ 9:00 am - 10:30 am

Google Analytics for Small Business including Sign Language interpretersEver wondered who’s visiting your website, and what they’re doing there? Google Analytics can tell you all of that and more. Discover the fundamentals of Google Analytics' Universal Analytics (not GA4) in this beginner-level webinar.You’ll learn: How to connect your website to Google AnalyticsHow to set up Google Analytics properly to filter out irrelevant trafficHow to create custom views and set goals within Google AnalyticsHow to generate 5 key reports to let…

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Social Media for Small Business: Online Webinar

January 26 @ 7:00 pm - 8:30 pm

Social Media for Small Business: Online Webinar including Sign Language interpretersSocial media can be a very powerful tool for business growth, but first you need to know what it is and how it works. In this fun and interactive workshop, we’ll look at the basics of today’s popular social media channels—including Facebook, YouTube, Twitter, Instagram, LinkedIn, and Pinterest—and decide which are right for you. You’ll develop a social media plan that will drive business results without a big investment of…

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February 2022

Writing Successful Web Content

February 2 @ 7:00 pm - 8:30 pm

Writing Successful Web Content including Sign Language interpretersGreat website content can help you achieve your site’s desired results - whether that’s more sales, more signups, or more visitors. But before you've put a pen (or cursor, if you like) to page, you have to do your research. This webinar will help you write better content for your website that will appeal to your target audience, as well as search engines such as Google.You’ll learn: How to write for your target…

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Maximizing Your Online Advertising & Digital Marketing Budget

February 8 @ 2:30 pm - 4:00 pm

Maximizing Your Online Advertising & Digital Marketing Budget including Sign Language interpretersYou don't need a big budget to get noticed on the web - you just need creativity! Savvy businesses are using bootstrap digital marketing techniques to amplify your message online. In this hands-on workshop, you'll learn the tricks and tools needed to market your business effectively on a shoestring budget.You’ll learn: How to create a basic online marketing strategy and measurement plan that fits for your business size and…

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Small Business Websites 101

February 16 @ 9:00 am - 10:30 am

Small Business Websites 101 including Sign Language interpretersThere is a great deal to consider when you’re building a new website or redesigning an existing one. This beginner-level workshop covers everything you need to know, from choosing and registering a domain name, to building the website itself, to making sure it’s secure. You’ll learn: What a domain name is and how to register the right one(s) for your businessHow to get an email address that matches your domain nameHow to comply…

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Grow Your Brand on Instagram

February 23 @ 7:00 pm - 8:30 pm

Grow Your Brand on Instagram including Sign Language interpretersThis workshop is for those that have already dipped your toes into the world of Instagram, and are looking to grow your business’s reach on the platform. We’ll explore different ways businesses are strategically building your following on Instagram. We’ll discuss strategies for account aesthetics, promotions, shopping and ecommerce, “swipe up” links, stories, highlights and more.You’ll learn: The key parts of Instagram (Grid, Stories, Highlights, Reels) and how to use eachHow to…

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March 2022

SEO Fundamentals: Online Webinar

March 2 @ 7:00 pm - 8:30 pm

SEO Fundamentals: Online Webinar including Sign Language interpretersYou have a website, but how do customers find it? You need to drive traffic to your website by making sure your business shows up on Google when customers search. This beginner-level workshop will teach you how to connect your business to customer searches on Google and how to optimize your website and digital presence for Google, without costing you money. You’ll learn: What Search Engine Optimization (SEO) is and how Google and…

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Social Media Content: Strategy and Planning

March 8 @ 7:00 pm - 8:30 pm

Social Media Content: Strategy and Planning including Sign Language interpretersSocial media is a never satiated content beast - it’s always hungry for more! It can be tough to keep up with social media content creation, but if you create and repurpose your content smartly, you can stay ahead of the curve. Discover how in this workshop, where you’ll learn the tricks of how to efficiently plan a month’s worth of social media content in one sitting.You’ll learn: How to create a…

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Facebook and Instagram Advertising on a Small Budget

March 17 @ 2:30 pm - 4:00 pm

Facebook and Instagram Advertising on a Small Budget including Sign Language interpretersWhether you have $0, $50, or $100 a month to spend on Facebook and Instagram, you can still reach your target customers and clients. Discover some creative ways to do so in this fast paced, intermediate-level webinar.You’ll learn: How the Facebook and Instagram algorithms work, so your content can cut through and be seen, even without spending moneyHow to decide when to boost a post, and how much to…

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Google Analytics for Small Business

March 23 @ 7:00 pm - 8:30 pm

Google Analytics for Small Business including Sign Language interpretersEver wondered who’s visiting your website, and what they’re doing there? Google Analytics can tell you all of that and more. Discover the fundamentals of Google Analytics' Universal Analytics (not GA4) in this beginner-level webinar.You’ll learn: How to connect your website to Google AnalyticsHow to set up Google Analytics properly to filter out irrelevant trafficHow to create custom views and set goals within Google AnalyticsHow to generate 5 key reports to let…

Find out more »

Social Media for Small Business: Online Webinar

March 29 @ 7:00 pm - 8:30 pm

Social Media for Small Business: Online Webinar including Sign Language interpretersSocial media can be a very powerful tool for business growth, but first you need to know what it is and how it works. In this fun and interactive workshop, we’ll look at the basics of today’s popular social media channels—including Facebook, YouTube, Twitter, Instagram, LinkedIn, and Pinterest—and decide which are right for you. You’ll develop a social media plan that will drive business results without a big investment of…

Find out more »
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