Tourism Asset Inventory Open House
The Town of Collingwood, in collaboration with Bannikin and RT07, is developing a Tourism Asset Inventory to have a clear understanding of Collingwood’s tourism asset make-up and its value proposition. This inventory will help inform the Town on opportunities for tourism products and experience investments, and tourism marketing initiatives.
As part of developing the Tourism Asset Inventory, the Town will be hosting an in-person Tourism Asset Inventory Open House on Tuesday, November 4 from 5 p.m. – 7 p.m. or Wednesday, November 5 from 8:30 a.m.- 10:30 a.m. at Town of Collingwood Council Chambers (97 Hurontario St). During this time, the team at Bannikin will be showcasing preliminary insights on the make-up of Collingwood’s tourism assets. They will also be looking to gather additional insights from Collingwood residents, industry members, tourism partners, representatives of community organizations, etc., to supplement the Tourism Asset Inventory and gather perspectives on the associated values community members have towards the tourism assets in the Town of Collingwood.
Tourism Asset Inventory Survey
As part of implementing Collingwood’s Tourism Master Plan, the Town in collaboration with Bannikin and RT07 is creating an inventory of tangible and intangible local and regional tourism assets. As part of the process, a Tourism Business Survey is running from Wednesday, October 15th to Sunday, November 9th 2025 until 11:59pm to gather insights from owners and operators of tourism-related businesses in Collingwood. The survey is made up of 19 questions and should take between 5-10 minutes to complete. Hard copies of the survey are also available at the Town’s Economic Development office at the Business Development Centre at 105 Hurontario Street.
Note: Feel free to share the survey link with other tourism-related business owners and operators.
https://www.surveymonkey.com/r/TOCTourismBusinessSurvey
Thank you in advance for your participation in this important process!
Tourism is important for the local economy. That is why the Town of Collingwood and Bannikin have facilitated an evidence-based and actionable Tourism Master Plan. The Town of Collingwood’s Tourism Master Plan provides recommendations about how the Town can support the Tourism Industry to ensure that Collingwood is developed in a sustainable manner, while enhancing the experience of both visitors and residents, creating jobs and increasing local revenue.
Our Strategic Plan Objectives:
- Gather insights, input, and feedback from stakeholders in the destination
- Co-Create a vision for tourism in the Town of Collingwood that resonates with its stakeholders
- Clarify and confirm the Town of Collingwood’s destination management role and responsibilities
- Develop strategies and related actions that are achievable by the Town of Collingwood within a 3-5 year timeframe
- Consider alignments between the tourism master plan and other relevant work
Tourism Master Plan