Tourism
Master Plan
On behalf of the Town of Collingwood, we sincerely thank everyone who contributed to the development of the Tourism Master Plan. Your insights, collaboration, and commitment have been invaluable in shaping a plan that reflects our shared vision for a vibrant, sustainable, and inclusive tourism future.
This evidence-based and actionable plan will help us support the tourism industry in ways that enhance the experience for both visitors and residents, create meaningful employment, and strengthen our local economy in the coming years. The Town’s Economic Development team, looks forward to working together with the stakeholders to bring this plan to life and ensure Collingwood continues to thrive as a premier tourist destination.
Advancing Collingwood’s Tourism Vision
Tourism Master Plan Status
This overview highlights priority Tourism Master Plan actions and their status as we continue moving from strategy to implementation.
A1.1 – Confirm roles, responsibilities, and decision-making processes for tourism management, development, and marketing – As Requested
A1.3 – Establish a mechanism for the Town of Collingwood to gather input, insight, and feedback on Tourism Master Plan implementation matters from key stakeholders – As Requested
A1.4 – Create and implement a financially sustainable revenue model for executing Tourism Master Plan strategies – As Requested
- A1.2 – Develop a Tourism Master Plan implementation tracker and process for monitoring progress 100%
- A3.1 – Create and maintain a contact database of tourism stakeholders within and outside of Collingwood 100%
- A3.2 – Develop and implement a communications plan for sharing Tourism Master Plan- and tourism-related updates with stakeholders 100%
- B1.1 – Create and maintain an inventory of tangible and intangible local and regional tourism assets 100%
- B1.2 – Identify gaps in market intelligence and undertake research to fill these gaps 100%
- B1.3 – Stay on top of relevant tourism research, including attending select tourism conferences 100%
B2.1 – Identify and assess tourism product development opportunities, including collaboration opportunities – In Progress
B2.4 – Collaborate with others to deliver tourism-specific training and supports to industry- In Progress
Collingwood Tourism FAQs
What is a Municipal Accommodation Tax?
The Town of Collingwood passed a by-law, Town of Collingwood Bylaw 2024-085, to implement a mandatory Municipal Accommodation Tax (MAT), effective March 1, 2025, in accordance with provincial legislation. According to the by-law, the accommodators are required to charge the Municipal Accommodation Tax of 4% (plus HST) on the room rate for your short-term stay of 28 days or less. Other services, including meeting room rentals, parking, food and beverage, room services, internet and phone charges, etc., are excluded from the MAT. For more information on MAT visit, https://www.collingwood.ca/MAT
When was the MAT Implemented?
On December 2, 2024, Council approved Staff Report 2024-32 to implement a Municipal Accommodation Tax.
What happens with the funds generated through the MAT?
60% of the revenue collected from MAT will be allocated to the Eligible Tourism Entity and 40% to the Town, with both reinvesting these funds into strategic initiatives that advance tourism in Collingwood.
How to Report on MAT?
The Ontario Restaurant Hotel & Motel Association (ORHMA) is responsible for the collection of MAT. Submit your MAT report through their portal: https://collingwood.orhma.com/
Who Can I Contact with more questions on Tourism?
Please contact the Prerna Sharma, Manager, Economic Development with further questions at [email protected] or by phone at 705-445-8441 ext. 7421
What is the Town’s Eligible Tourism Entity?
In August 2025, Tourism Collingwood was incorporated as a Municipal Services Corporation, designated as the Town of Collingwood’s Eligible Tourism Entity. Tourism Collingwood’s Interim Board, appointed by Council on July 28, 2025, includes Mayor Hamlin, 3 Town staff, and 3 industry representatives selected through a public call for applicants. The Interim Board is responsible for reviewing and approving the Corporation’s foundational documents, including by-laws and agreements, and for providing the oversight and key decisions required to bring the organization into full operation. In accordance with By-law 2025-031, the Interim Board has up to 18 months to complete its mandate. MAT funds designated for Tourism Collingwood are currently being held by the Town until the Corporation becomes fully operational.
Love visiting Collingwood? Help keep it special.
Make the most of your trip by doing your research and booking attractions, accommodations, parking, guides and restaurants in advance. Book ahead to avoid disappointment.
Keep garbage out of nature to protect plants and animals and keep the outdoors enjoyable for everyone. Carry out your trash, use bins, and pick up litter. Leave rocks and fossils where they are, and avoid carving tree bark, as it harms and shortens the tree’s life.
Purchase supplies locally, from fresh produce to craft beverages. Hire guides, visit galleries, and learn from cultural experts to truly experience the region. Treat our home as your own and embrace local communities and cultures.
Follow local rules, fire bans, and wildlife warnings. Check weather updates, signage, or ask locals before heading out. Plan adventures within your abilities, as rugged trails take longer than paved paths. Use the What3Words app to share your location.
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