Tourism
Master Plan
On behalf of the Town of Collingwood, we sincerely thank everyone who contributed to the development of the Tourism Master Plan. Your insights, collaboration, and commitment have been invaluable in shaping a plan that reflects our shared vision for a vibrant, sustainable, and inclusive tourism future.
This evidence-based and actionable plan will help us support the tourism industry in ways that enhance the experience for both visitors and residents, create meaningful employment, and strengthen our local economy in the coming years. The Town’s Economic Development team, looks forward to working together with the stakeholders to bring this plan to life and ensure Collingwood continues to thrive as a premier tourist destination.
Advancing Collingwood’s Tourism Vision
Tourism Master Plan Status
This overview highlights priority Tourism Master Plan actions and their status as we continue moving from strategy to implementation.
- A1.1 – Confirm roles, responsibilities, and decision-making processes for tourism management, development, and marketing
- A1.2 – Develop a Tourism Master Plan implementation tracker and process for monitoring progress
- A1.3 – Establish a mechanism for the Town of Collingowod to gather input, insight, and feedback on Tourism Master Plan implementation matters from key stakeholders
- A1.4 – Create and implement a financially sustainable revenue model for executing Tourism Master Plan strategies
- A1.4 – Create and maintain a contact database of tourism stakeholders within and outside of Collingwood
Municipal Accommodation Tax
The Town of Collingwood passed a by-law, Town of Collingwood Bylaw 2024-085, to implement a mandatory Municipal Accommodation Tax (MAT), effective March 1, 2025, in accordance with provincial legislation. According to the by-law, the accommodators are required to charge the Municipal Accommodation Tax of 4% (plus HST) on the room rate for your short-term stay of 28 days or less. Other services, including meeting room rentals, parking, food and beverage, room services, internet and phone charges, etc., are excluded from the MAT.
For more information visit https://www.collingwood.ca/MAT
- A3.2 – Develop and implement a communications plan for sharing Tourism Master Plan- and tourism-related updates with stakeholders
- B1.1 – Create and maintain an inventory of tangible and intangible local and regional tourism assets
- B1.2 – Identify gaps in market intelligence and undertake research to fill these gaps
- B1.3 – Stay on top of relevant tourism research, including attending select tourism conferences
- B2.1 – Identify and assess tourism product development opportunities, including collaboration opportunities
- B2.4 – Collaborate with others to deliver tourism-specific training and supports to industry
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Collingwood Tourism FAQs
Tourism FAQs
What is a Municipal Accommodation Tax?
The Municipal Accommodation Tax (MAT) is a tax levied on visitors who stay in commercial accommodations within a municipality. This tax was introduced in Ontario in 2017 as a tool for municipalities to generate additional revenue for tourism-related activities and projects.
For more information on MAT visit, https://www.collingwood.ca/MAT
When was the MAT Implemented?
On December 2, 2024, Council approved Staff Report 2024-32 to implement a Municipal Accommodation Tax.
What happens with the funds generated through the MAT?
60% of the revenue collected from MAT will be allocated to the Eligible Tourism Entity and 40% to the Town, with both reinvesting these funds into strategic initiatives that advance tourism in Collingwood.
How to Report on MAT?
The Ontario Restaurant Hotel & Motel Association (ORHMA) is responsible for the collection of MAT. Submit your MAT report through their portal: https://collingwood.orhma.com/
Who Can I Contact with more questions on Tourism?
Please contact the Prerna Sharma, Manager, Economic Development with further questions at [email protected] or by phone at 705-445-8441 ext. 7421